To debut their latest line Top Shop headed to London’s Soho neigbhorhood and bought a ton of influencers with them. Arizona Muse, Erin O’Connor and Hikari Yokoyama were just a few of the fashion it girls to sit front row at the show.
Top Shop Wants You to Own It
The brand cites the Soho area as part of the inspiration for their latest collection. The area is known for it’s bright lights and bold, self-assured attitude.
“More than ever this season, we really wanted the girls to be super sassy,” said Beth Fenton, TopShop stylist to the TopShop blog. “And I think we have cast girls that just totally own it.”
Top Influencers Travel to Top Shop
But the attitude didn’t stop on the catwalk, even Top Shop’s guests possessed the sass the brand was looking for. Olivia Palermo, socialite and fierce fashionista, attended the London Fashion Week show.
Julia Kuczyńska, also known as Maffashion, rocked a pink look from neck to toe to see Top Shop’s latest collection.
Maja Malnar wore a plaid Top Shop blazer to the show. Malnar cinched the blazer with a black waist belt to make it a style all her own.
Sarah Ellen, Australian it-girl, posted a selfie headed to the show. The caption read, “LONDON FASHUN WEEK YOU ARE A TREAT 🍬.” Ellen rocked a chic Top Shop black blazer with khaki pants.